The Goal

Make the the traditional Sunday market digital

Five Yards takes the traditional Sunday market and digitises it, allowing tailors and fabric sellers to sell their product online using the same flow and process used face-to-face. Whilst providing an effortless user experience for users, and removing the pain points and blockers, user usually faced when dealing with tailors and fabric sellers when visiting Sunday markets.

Discovery

Visiting Sunday Markets to understand tailors and fabric sellers usual seller and garment marking process.

User Data

A questionnaire was sent out and answer by 25 participants both customer and vendor to understand their experience, needs, wants and pain points.

User Flow

Visiting Sunday Markets to understand tailors and fabric sellers usual seller and garment marking process.

“Form, function
and design.”

The Result

A sense of luxury and transparency

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The Packaging

Smooth & simple textures, feminine colors

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“The process was fun and pleasant.”

Details

Technical details & info

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client

Cosmetics company

projects

New brand identity

date

March – April 2017